Our Blogs
Insights, ideas & industry updates from Assured Advertising
The Resurgence of OOH Advertising in the Digital Age: How Billboards are Going High-Tech
Imagine a world where the cityscape itself talks back—where a billboard doesn’t just broadcast a message but starts a conversation, reacts to the weather, or delivers a personalized offer as you walk by.
Read More
In an Age of Digital Clutter, Print Media is a Calculated Act of Brand Defiance
In a world perpetually buzzing with notifications, where screens demand our attention from dawn to dusk, a bold and contrarian statement is being made not with a flashy pixel, but with the tangible turn of a page.
Read More
How TV Ads Evolved into Powerhouses
Thirty years ago, a 30-second spot on Doordarshan meant instant national fame. Today, fragmented screens and ad fatigue threaten that legacy. Yet television has not declined—it has transformed.For Mumbai brands navigating a crowded media environment, the question is no longer TV or digital? It is how do we use TV to anchor trust?
Read More